Red Bull - BORA - hansgrohe is partnering with The Athletes FoodCoach, a leading app that seamlessly integrates nutrition and sports into a personalized and dynamic nutrition plan.
From this season on, Red Bull - BORA - hansgrohe riders will receive tailor-made nutrition plans via the The Athletes FoodCoach app, continuously adapting to their individual needs. Every meal becomes an opportunity for improvement, with coaches and chefs translating the plan into personalized dishes.
Asker Jeukendrup:
“Nutrition can amplify the effects of training. Every meal is therefore an opportunity to improve, just like every training session is an opportunity. Over time, dialing in each meal will lead to better results. The Athletes FoodCoach is best in class software that makes this easier for riders and helps them to eat the right things in the right amounts at the right time.”
Robert Jan Koens, The Athletes FoodCoach:
“We are honored to introduce our approach to Red Bull - BORA - hansgrohe. We look forward to developing The Athletes FoodCoach further together and expanding this method to other sports and future Red Bull projects.”
The Athletes FoodCoach supports athletes and coaches at all levels in achieving their goals. By making science-based nutrition strategies accessible through a user-friendly app, it brings athletes closer to peak performance and a healthy lifestyle. With Red Bull - BORA - hansgrohe as a new partner, The Athletes FoodCoach strengthens its position as a market leader.
Photo: ©Sebastian Marko / Red Bull Content Pool